Madison Park Group vs Software Equity Group
Comparing two boutique M&A advisors · Last updated April 15, 2025
| Attribute | Madison Park Group | Software Equity Group |
|---|---|---|
| Type | Tech boutique | Tech boutique |
| HQ | Chicago, IL | San Diego, CA |
| Founded | 2014 | 1992 |
| Sector focus | Software, Tech-Enabled Services | Software, SaaS |
| Deal size | $25M-$250M | $25M-$500M |
| Senior team |
|
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| Rating | Locked | Locked |
| Reviews | 0 verified | 0 verified |
Choosing between Madison Park Group and Software Equity Group
Madison Park Group and Software Equity Group both work in Software. Founders running a sell-side process in those categories often see both names on their advisor longlist, which is why this comparison comes up. Both firms position themselves as tech boutique advisors, so the choice is less about category and more about pattern recognition, senior attention, and process fit.
Madison Park Group is headquartered in Chicago, IL and was founded in 2014, while Software Equity Group operates out of San Diego, CA and was founded in 1992. Geography matters here: Madison Park Group's Chicago relationships and Software Equity Group's San Diego relationships will overlap on national strategics but diverge on the regional private equity buyer set most likely to push price. On deal-size focus, Madison Park Group states $25M-$250M while Software Equity Group states $25M-$500M. Beyond shared coverage, Madison Park Group also reaches into Tech-Enabled Services, while Software Equity Group extends into SaaS.
For founders deciding between Madison Park Group and Software Equity Group, the honest recommendation is to take a working session with each named partner before signing. Read the firm-level reviews on BankerNotes for the pattern that matters most: did the partner who pitched the mandate run the buyer calls and final negotiations, or did the work slide down the org chart by week six. That pattern, more than league-table position, is what separates a good outcome from a mediocre one.
Madison Park Group is a tech boutique headquartered in Chicago, IL and founded in 2014. The firm focuses on Software, Tech-Enabled Services and typically advises on transactions in the $25M-$250M range. Key dealmakers in...
Software Equity Group is a tech boutique headquartered in San Diego, CA and founded in 1992. The firm focuses on Software, SaaS and typically advises on transactions in the $25M-$500M range. Key dealmakers include Allen ...
Frequently asked questions
- What is the main difference between Madison Park Group and Software Equity Group?
- Madison Park Group is a tech boutique HQ'd in Chicago, IL (founded 2014), focused on Software, Tech-Enabled Services, with a typical deal range of $25M-$250M. Software Equity Group is a tech boutique HQ'd in San Diego, CA (founded 1992), focused on Software, SaaS, with a typical deal range of $25M-$500M. Beyond those facts, the most reliable differentiator is senior banker attention, which BankerNotes reviews are designed to surface.
- Which firm has better founder reviews, Madison Park Group or Software Equity Group?
- Madison Park Group's current rating is Locked (reviews unlock after five verified founders submit ratings). Software Equity Group's current rating is Locked (reviews unlock after five verified founders submit ratings). Read the individual firm profiles for the full review breakdown.
- Should I shortlist both Madison Park Group and Software Equity Group?
- For most founders evaluating sell-side advisors with overlapping sector and deal-size fit, putting both on a shortlist is reasonable. The point of a bake-off is to test how the senior team behaves under pressure, how the firm shapes the buyer universe, and how it handles a difficult diligence question. Treat the shortlist as an interview, not a beauty contest.
- How does BankerNotes verify reviews of Madison Park Group and Software Equity Group?
- Every review is submitted by a founder who confirms they hired the firm as their sell-side advisor. We verify the reviewer privately using work email, LinkedIn, and approximate engagement timing. The verified identity is never published. Only the rating, written review, and a generic sector label appear on the public page.
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Last updated: April 15, 2025