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Comparison

Bridgepoint Investment Banking vs True North Advisory

Comparing two boutique M&A advisors · Last updated April 11, 2025

AttributeBridgepoint Investment BankingTrue North Advisory
TypeBoutiqueBoutique
HQOmaha, NEChicago, IL
Founded19952013
Sector focusIndustrials, FoodIndustrials, Healthcare
Deal size$15M-$200M$15M-$150M
Senior team
  • Matt Plooster
    CEO
  • Mark Lozier
    Managing Partner
Rating Locked Locked
Reviews0 verified0 verified

Choosing between Bridgepoint Investment Banking and True North Advisory

Bridgepoint Investment Banking and True North Advisory both work in Industrials. Founders running a sell-side process in those categories often see both names on their advisor longlist, which is why this comparison comes up. Both firms position themselves as boutique advisors, so the choice is less about category and more about pattern recognition, senior attention, and process fit.

Bridgepoint Investment Banking is headquartered in Omaha, NE and was founded in 1995, while True North Advisory operates out of Chicago, IL and was founded in 2013. Geography matters here: Bridgepoint Investment Banking's Omaha relationships and True North Advisory's Chicago relationships will overlap on national strategics but diverge on the regional private equity buyer set most likely to push price. On deal-size focus, Bridgepoint Investment Banking states $15M-$200M while True North Advisory states $15M-$150M. Beyond shared coverage, Bridgepoint Investment Banking also reaches into Food, while True North Advisory extends into Healthcare.

For founders deciding between Bridgepoint Investment Banking and True North Advisory, the honest recommendation is to take a working session with each named partner before signing. Read the firm-level reviews on BankerNotes for the pattern that matters most: did the partner who pitched the mandate run the buyer calls and final negotiations, or did the work slide down the org chart by week six. That pattern, more than league-table position, is what separates a good outcome from a mediocre one.

Firm A profile
Bridgepoint Investment Banking
Omaha, NE

Bridgepoint Investment Banking is a boutique headquartered in Omaha, NE and founded in 1995. The firm focuses on Industrials, Food and typically advises on transactions in the $15M-$200M range. Key dealmakers include Mat...

Read the Bridgepoint Investment Banking profile and reviews
Firm B profile
True North Advisory
Chicago, IL

True North Advisory is a boutique headquartered in Chicago, IL and founded in 2013. The firm focuses on Industrials, Healthcare and typically advises on transactions in the $15M-$150M range. Key dealmakers include Mark L...

Read the True North Advisory profile and reviews

Frequently asked questions

What is the main difference between Bridgepoint Investment Banking and True North Advisory?
Bridgepoint Investment Banking is a boutique HQ'd in Omaha, NE (founded 1995), focused on Industrials, Food, with a typical deal range of $15M-$200M. True North Advisory is a boutique HQ'd in Chicago, IL (founded 2013), focused on Industrials, Healthcare, with a typical deal range of $15M-$150M. Beyond those facts, the most reliable differentiator is senior banker attention, which BankerNotes reviews are designed to surface.
Which firm has better founder reviews, Bridgepoint Investment Banking or True North Advisory?
Bridgepoint Investment Banking's current rating is Locked (reviews unlock after five verified founders submit ratings). True North Advisory's current rating is Locked (reviews unlock after five verified founders submit ratings). Read the individual firm profiles for the full review breakdown.
Should I shortlist both Bridgepoint Investment Banking and True North Advisory?
For most founders evaluating sell-side advisors with overlapping sector and deal-size fit, putting both on a shortlist is reasonable. The point of a bake-off is to test how the senior team behaves under pressure, how the firm shapes the buyer universe, and how it handles a difficult diligence question. Treat the shortlist as an interview, not a beauty contest.
How does BankerNotes verify reviews of Bridgepoint Investment Banking and True North Advisory?
Every review is submitted by a founder who confirms they hired the firm as their sell-side advisor. We verify the reviewer privately using work email, LinkedIn, and approximate engagement timing. The verified identity is never published. Only the rating, written review, and a generic sector label appear on the public page.

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Last updated: April 11, 2025