Berkery, Noyes & Co. vs TAG Education Group
Comparing two boutique M&A advisors · Last updated April 15, 2025
| Attribute | Berkery, Noyes & Co. | TAG Education Group |
|---|---|---|
| Type | Industry specialist | Industry specialist |
| HQ | New York, NY | Washington, DC |
| Founded | 1981 | 2008 |
| Sector focus | Information Services, Media, EdTech | Education, EdTech |
| Deal size | $10M-$150M | $10M-$150M |
| Senior team |
|
|
| Rating | Locked | Locked |
| Reviews | 0 verified | 0 verified |
Choosing between Berkery, Noyes & Co. and TAG Education Group
Berkery, Noyes & Co. and TAG Education Group both work in EdTech. Founders running a sell-side process in those categories often see both names on their advisor longlist, which is why this comparison comes up. Both firms position themselves as industry specialist advisors, so the choice is less about category and more about pattern recognition, senior attention, and process fit.
Berkery, Noyes & Co. is headquartered in New York, NY and was founded in 1981, while TAG Education Group operates out of Washington, DC and was founded in 2008. Geography matters here: Berkery, Noyes & Co.'s New York relationships and TAG Education Group's Washington relationships will overlap on national strategics but diverge on the regional private equity buyer set most likely to push price. On deal-size focus, Berkery, Noyes & Co. states $10M-$150M while TAG Education Group states $10M-$150M. Beyond shared coverage, Berkery, Noyes & Co. also reaches into Information Services, Media, while TAG Education Group extends into Education.
For founders deciding between Berkery, Noyes & Co. and TAG Education Group, the honest recommendation is to take a working session with each named partner before signing. Read the firm-level reviews on BankerNotes for the pattern that matters most: did the partner who pitched the mandate run the buyer calls and final negotiations, or did the work slide down the org chart by week six. That pattern, more than league-table position, is what separates a good outcome from a mediocre one.
Berkery, Noyes & Co. is a industry specialist headquartered in New York, NY and founded in 1981. The firm focuses on Information Services, Media, EdTech and typically advises on transactions in the $10M-$150M range. Key ...
TAG Education Group is a industry specialist headquartered in Washington, DC and founded in 2008. The firm focuses on Education, EdTech and typically advises on transactions in the $10M-$150M range. Key dealmakers includ...
Frequently asked questions
- What is the main difference between Berkery, Noyes & Co. and TAG Education Group?
- Berkery, Noyes & Co. is a industry specialist HQ'd in New York, NY (founded 1981), focused on Information Services, Media, EdTech, with a typical deal range of $10M-$150M. TAG Education Group is a industry specialist HQ'd in Washington, DC (founded 2008), focused on Education, EdTech, with a typical deal range of $10M-$150M. Beyond those facts, the most reliable differentiator is senior banker attention, which BankerNotes reviews are designed to surface.
- Which firm has better founder reviews, Berkery, Noyes & Co. or TAG Education Group?
- Berkery, Noyes & Co.'s current rating is Locked (reviews unlock after five verified founders submit ratings). TAG Education Group's current rating is Locked (reviews unlock after five verified founders submit ratings). Read the individual firm profiles for the full review breakdown.
- Should I shortlist both Berkery, Noyes & Co. and TAG Education Group?
- For most founders evaluating sell-side advisors with overlapping sector and deal-size fit, putting both on a shortlist is reasonable. The point of a bake-off is to test how the senior team behaves under pressure, how the firm shapes the buyer universe, and how it handles a difficult diligence question. Treat the shortlist as an interview, not a beauty contest.
- How does BankerNotes verify reviews of Berkery, Noyes & Co. and TAG Education Group?
- Every review is submitted by a founder who confirms they hired the firm as their sell-side advisor. We verify the reviewer privately using work email, LinkedIn, and approximate engagement timing. The verified identity is never published. Only the rating, written review, and a generic sector label appear on the public page.
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Last updated: April 15, 2025